Comments on: Marketing e-mails that actually help customers http://whitneyhess.com/blog/2008/08/31/marketing-emails-that-actually-help-customers/ Improving the human experience one day at a time Sun, 12 Feb 2012 00:24:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Erziehungshalsband http://whitneyhess.com/blog/2008/08/31/marketing-emails-that-actually-help-customers/comment-page-1/#comment-3849 Erziehungshalsband Fri, 26 Jun 2009 17:04:36 +0000 http://whitneyhess.com/blog/?p=292#comment-3849 Thank you Whitney for this good post. Some Companies are sending me an email every day that is very annoying but if a companie is sending my a good helpflull email once in a month I am often very happy about that. In my opinion the best thing in the email you have posted is number 5. Number 5 is telling you something which is interesting to the reader Thank you Whitney for this good post. Some Companies are sending me an email every day that is very annoying but if a companie is sending my a good helpflull email once in a month I am often very happy about that. In my opinion the best thing in the email you have posted is number 5. Number 5 is telling you something which is interesting to the reader

]]> By: Cruise http://whitneyhess.com/blog/2008/08/31/marketing-emails-that-actually-help-customers/comment-page-1/#comment-3524 Cruise Tue, 12 May 2009 10:02:42 +0000 http://whitneyhess.com/blog/?p=292#comment-3524 Hey whitney one of the great post i have ever read..The layout is simple like the information in it..<br><a href="http://www.on-freeannualcreditreport.com/" rel="follow" rel="nofollow">free annual credit report</a> Hey whitney one of the great post i have ever read..The layout is simple like the information in it..
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]]> By: Michael J. Pratt http://whitneyhess.com/blog/2008/08/31/marketing-emails-that-actually-help-customers/comment-page-1/#comment-2701 Michael J. Pratt Tue, 02 Sep 2008 23:48:28 +0000 http://whitneyhess.com/blog/?p=292#comment-2701 Whitney - remarkably poignant post (for me) Thanks for being brilliant enough to connect these dots Whitney – remarkably poignant post (for me) Thanks for being brilliant enough to connect these dots

]]> By: Samantha LeVan http://whitneyhess.com/blog/2008/08/31/marketing-emails-that-actually-help-customers/comment-page-1/#comment-2699 Samantha LeVan Mon, 01 Sep 2008 19:32:06 +0000 http://whitneyhess.com/blog/?p=292#comment-2699 Working for a company that regularly strives to positively communicate with our customers, there are so many challenges to deploying an effective email like this. Risks must be evaluated:<br><br>1) Do we email too frequently?<br>2) Is the information useful to our customers?<br>3) What are the legal implications?<br>4) Will we alienate some of our customers by appealing to others?<br><br>Of course, there's also the problem of who has the final say over marketing communications. Who should write the piece and who should review it? I'm impressed that <a href="http://Match.com">Match.com</a> was able to get this out. With all the logistics that go into creating these type of emails, it's often a wonder to me that any are ever distributed. Working for a company that regularly strives to positively communicate with our customers, there are so many challenges to deploying an effective email like this. Risks must be evaluated:

1) Do we email too frequently?
2) Is the information useful to our customers?
3) What are the legal implications?
4) Will we alienate some of our customers by appealing to others?

Of course, there's also the problem of who has the final say over marketing communications. Who should write the piece and who should review it? I'm impressed that Match.com was able to get this out. With all the logistics that go into creating these type of emails, it's often a wonder to me that any are ever distributed.

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