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	<title>Pleasure and Pain &#187; Web Development</title>
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		<title>Future of Web Apps &#8212; Miami 2009</title>
		<link>http://whitneyhess.com/blog/2009/02/28/future-of-web-apps-miami-2009/</link>
		<comments>http://whitneyhess.com/blog/2009/02/28/future-of-web-apps-miami-2009/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 08:07:02 +0000</pubDate>
		<dc:creator>whitney</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Webapps]]></category>

		<guid isPermaLink="false">http://whitneyhess.com/blog/?p=1046</guid>
		<description><![CDATA[Last weekend, Orian and I flew down to Miami for BarCampMiami and Carsonified&#8216;s Future of Web Apps (FOWA). Unfortunately I caught a cold and we missed most of BarCamp, but at least we made it to Fraser Kelton&#8216;s presentation on AdaptiveBlue&#8216;s Glue &#8212; a browser add-on that lets you see what your friends think about [...]]]></description>
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<p><img src="http://events.carsonified.com/images/0000/0483/event_badge_02.jpg" class="right off">Last weekend, <a href="http://orianmarx.com">Orian</a> and I flew down to Miami for <a href="http://barcampmiami.org/">BarCampMiami</a> and <a href="http://www.carsonified.com/">Carsonified</a>&#8216;s <a href="http://events.carsonified.com/fowa/2009/miami/content">Future of Web Apps (FOWA)</a>. Unfortunately I caught a cold and we missed most of BarCamp, but at least we made it to <a href="http://disruptivethoughts.com/">Fraser Kelton</a>&#8216;s presentation on <a href="http://www.adaptiveblue.com/">AdaptiveBlue</a>&#8216;s <a href="http://www.getglue.com/">Glue</a> &#8212; a browser add-on that lets you see what your friends think about stuff all over the web [I plan to write an in-depth review of Glue soon].</p>
<p>The Future of Web Apps took place on Monday, February 23 (workshops) and Tuesday, February 24 (conference). We only attended the second day, a one-track lineup of some of the biggest names in the business. Celebrity certainly draws a crowd, but I have to admit that the whole day was pretty underwhelming and uninspiring. It seems the only session that actually dealt with the <em>future</em> of web <em>apps</em> &#8212; &#8220;How to create powerful web app user interfaces using Objective-J and Cappuccino&#8221; from <a href="http://280north.com/">280 North</a> &#8212; was the one we missed when we got caught up in a hallway conversation with Fraser, <a href="http://www.adaptiveblue.com/team.html">Alex Iskold</a> (founder of AdaptiveBlue), and <a href="http://www.dangerouslyawesome.com/">Alex Hillman</a> (a.k.a. <a href="http://twitter.com/alexknowshtml">@alexknowshtml</a>). While the conversation was great, it was a bummer that we missed one of the few, if not the only, insights into what&#8217;s next.</p>
<p>The lineup was as follows:</p>
<ul>
<li>Getting Real 2.0 &#8211; Jason Fried, <a href="http://37signals.com">37 Signals</a></li>
<li>What is the Future of the Browser &#8211; Dion Almaer and Ben Falbraith, <a href="http://mozilla.org">Mozilla</a></li>
<li>Open Strategy :: Applied &#8211; Dan Theurer, <a href="http://yahoo.com">Yahoo</a></li>
<li>Scaling your tech team &#8211; Joe Stump, <a href="http://digg.com">Digg</a></li>
<li>Outisde the interface: more words to worry about &#8211; Kristina Halvorson, <a href="http://braintraffic.com">Brain Traffic</a></li>
<li>Order from Chaos &#8211; Future of the Web &#8211; Aza Raskin, <a href="http://mozilla.org">Mozilla</a></li>
<li>Facebook Connect &#8211; Dave Morin, <a href="http://facebook.com">Facebook</a></li>
<li>How to achieve tech team nirvana &#8211; Joel Spolsky, <a href="http://fogcreek.com">Fog Creek</a></li>
<li>Brand 2.0 &#8211; Alex Hunter, <a href="http://virgin.com">Virgin</a></li>
<li>How to create powerful web app user interfaces using Objective-J and Cappuccino &#8211; Francisco Tolmasly, <a href="http://280north.com">280 North</a></li>
<li>Ryan Carson interviews Joel Spolsky and Jason Fried</li>
<li>A typical rant &#8211; Gary Vaynerchuk, <a href="http://tv.winelibrary.com">Wine Library TV</a></li>
</ul>
<p>Naturally, I did my best to capture it all on Twitter. My wi-fi connection was spotty, so there are more holes here than I&#8217;d like, but you&#8217;ll get the idea. Overall, it&#8217;s safe to say that I wasn&#8217;t terribly impressed, and would have greatly preferred to see a series of truly innovative web apps by startups and corporations around the world that are actually changing the game, not just a bunch of product pitches and trite advice from the usual suspects. Maybe I&#8217;m too immersed in the conference circuit and I&#8217;ve just heard it all before. I hope that&#8217;s the case, and that the other 300 or so attendees really got something of value out of it.</p>
<p><img src="http://farm3.static.flickr.com/2150/2299623353_f4727d2e56.jpg" class="center"></p>
<p>My Twitter notes are below:</p>
<ul>
<li>About to head into the Adrienne Arsht Center for #FOWA Miami</li>
<li>I&#8217;m Twittering from the Future of Web Apps in Miami <a href="http://events.carsonified.com/fowa/2009/miami" target="_blank">http://events.carsonified.com/fowa/2009/miami</a></li>
<li>If you don&#8217;t want to follow my #fowa tweets, feel free to unfollow. Follow <a href="http://twitter.com/whitneyhesslive" target="_blank">@whitneyhesslive</a> to find out when I&#8217;m done so you can re-follow</li>
</ul>
<h3>Getting Real 2.0 &#8211; Jason Fried, <a href="http://37signals.com">37 Signals</a></h3>
<ul>
<li>Jason Fried of @37signals is on the stage. He was going to give his &#8220;Getting Real&#8221; talk, but decided instead to do something new</li>
<li>He&#8217;s talking about products that are organically built on the byproducts of what we do every day. Getting Real generated $1mil last yr</li>
<li>Jason Fried: <a href="http://twitter.com/garyvee" target="_blank">@garyvee</a> just owned a wine shop, and was doing all this other stuff to support it. But that other stuff rocketed him</li>
<li>Famous chefs a great example of this. They don&#8217;t just cook food. They have books, TV shows, kitchenware, etc. They share themselves</li>
<li>&#8220;The best thing to do is share the information&#8221; Think about your byproducts, don&#8217;t be afraid of your competitor learning your secrets</li>
<li>&#8220;Free is the wrong direction for this industry&#8221; &#8212; Jason Fried. &#8220;Free is not the future of business; it&#8217;s the future of failure&#8221;</li>
<li>Charging for something doesn&#8217;t mean you&#8217;re going to survive, but it&#8217;s a lot easier for services who don&#8217;t charge to die</li>
<li>Pownce bought by SixApart, I Want Sandy bought by Twitter. Lots of users left with no service.</li>
<li>Even Google has decided that certain things aren&#8217;t worth giving away for free.</li>
<li>&#8220;Somehow failure became cool.&#8221; &#8212; <a href="http://twitter.com/jasonfried" target="_blank">@jasonfried</a> Wouldn&#8217;t tell a farmer to fail early &amp; fail often. Why do we think it&#8217;s ok in software?</li>
<li>Look for your byproducts. Don&#8217;t focus on failure. Pay attention to successes. Start charging for your products &#8212; <a href="http://twitter.com/jasonfried" target="_blank">@jasonfried</a></li>
<li>Most <a href="http://twitter.com/37signals" target="_blank">@37signals</a> users on paying plans starting on paying plans. &#8220;Free converts, but pay converts better.&#8221; &#8212; <a href="http://twitter.com/jasonfried" target="_blank">@jasonfried</a></li>
<li>Don&#8217;t focus on the competition. We&#8217;re in a world where 100 companies doing the same thing can be very successful &#8212; <a href="http://twitter.com/jasonfried" target="_blank">@jasonfried</a></li>
<li>People are going to start trusting free services less and less. Users want to know that the company has a vested interest in surviving</li>
</ul>
<h3>What is the Future of the Browser &#8211; Dion Almaer and Ben Falbraith, <a href="http://mozilla.org">Mozilla</a></h3>
<ul>
<li>Up now: Dion Almaer and Ben Galbraith of Mozilla on &#8220;What is the future of the browser?&#8221;</li>
<li>Ben Galbraith &amp; <a href="http://twitter.com/dalmaer" target="_blank">@dalmaer</a> showing old Netscape browser. Audience chuckles. They&#8217;re saying that browsers are actually getting simpler</li>
<li><a href="http://twitter.com/jjg" target="_blank">@jjg</a> gets a shout out for coining the term &#8220;AJAX&#8221;&#8211; Web has come a long way since the invention of AJAX. Expectations are much greater</li>
<li>We all thought Mapquest was cool until we used Google Maps. Once something better comes along, your expectations are changed forever</li>
<li>All that browsers really give us are text, rectangles and graphics. But lots of technologies have been built on top to do so much more</li>
<li>The Mozilla guys are talking about Canvas &#8212; games, image manipulation in the browser. In Chrome, Firefox, Opera, but not IE</li>
<li>Fast JavaScript totally changes what you can do in your web app. &#8220;It can power really expensive algorithms in the browser&#8221;</li>
<li>Ben Galbraith showing a video of internet latency. &#8220;This is something we need to guard against&#8221;</li>
<li>Twitter timeout for geeky stuff I don&#8217;t understand</li>
<li><a href="http://twitter.com/orian" target="_blank">@orian</a> next to me getting turned on by talk of the Palm Pre</li>
<li>Mozilla Labs working on Bespin, v1 launched last week. High-performance code-editing environ in browser https://bespin.mozilla.com/</li>
<li>Delicious Library <a href="http://delicious-monster.com/" target="_blank">http://delicious-monster.com/</a> lets you scan your books into your comp using iSight camera</li>
<li>Mozilla guys just showed photo of Jared Leto looking hot, and another looking fat. &#8220;Different interface, same implementation&#8221;</li>
<li>If you don&#8217;t want to follow my #fowa tweets, feel free to unfollow. Follow <a href="http://twitter.com/whitneyhesslive" target="_blank">@whitneyhesslive</a> to find out when I&#8217;m done so you can re-follow</li>
</ul>
<h3>Open Strategy :: Applied &#8211; Dan Theurer, <a href="http://yahoo.com">Yahoo</a></h3>
<ul>
<li>Dan Theurer <a href="http://twitter.com/dantheurer" target="_blank">@dantheurer</a> of Yahoo! on the stage now talking about openness. Unfortunately his slides are corrupt so he&#8217;s winging it</li>
<li>Carsonified is building a new web app called Truvay <a href="http://truvay.com" target="_blank">http://truvay.com</a> Top secret, Ryan won&#8217;t tell us what it does. Silly</li>
</ul>
<h3>Scaling your tech team &#8211; Joe Stump, <a href="http://digg.com">Digg</a></h3>
<ul>
<li>Joe Stump <a href="http://twitter.com/joestump" target="_blank">@joestump</a>, Digg&#8217;s lead architect, is up now talking about &#8220;Scaling your tech team&#8221;</li>
<li><a href="http://twitter.com/joestump" target="_blank">@joestump</a> saying that all developers are stubborn, lazy, whiners :-P</li>
<li>Developers are eccentric. <a href="http://twitter.com/Joestump" target="_blank">@Joestump</a> telling story about dev who required shower installed in his office &#8211; does his best thinking there</li>
<li>How to scale your dev team: Lower barriers. Recognize that Jedis are rare, &amp; you need to keep them focused on their core competencies</li>
<li>Digg has four dev teams. They use Basecamp to collaborate, Track to track bugs. They&#8217;re semi-Agile and have daily scrum</li>
</ul>
<h3>Outisde the interface: more words to worry about &#8211; Kristina Halvorson, <a href="http://braintraffic.com">Brain Traffic</a></h3>
<ul>
<li><a href="http://twitter.com/kristinahalvorson" target="_blank">@kristinahalvorson</a> taking time out of her presentation to discuss why there are so few women on the speaker circuit</li>
<li><a href="http://twitter.com/orian" target="_blank">@orian</a> gave me his computer so that I could tweet this, my wifi is all f&#8217;ed up</li>
<li><a href="http://twitter.com/halvorson" target="_blank">@halvorson</a> asked Ryan Carson <a href="http://twitter.com/ryancarson" target="_blank">@ryancarson</a> &amp; Chris Messina <a href="http://twitter.com/factoryjoe" target="_blank">@factoryjoe</a> to sit on the stage w her to talk about the lackof women speakers</li>
<li>I don&#8217;t think that the lack of women speakers is the conf organizers fault. I think it&#8217;s the women&#8217;s fault. Put yourself out there!</li>
<li><a href="http://twitter.com/ryancarson" target="_blank">@ryancarson</a> asking people to send him ideas for great women speakers tagged with #fowaspeak</li>
<li><a href="http://twitter.com/factoryjoe" target="_blank">@factoryjoe</a>: we need more diversity throughout. Been an issue for BarCamp as well. Friends need to encourage each other to contribute</li>
<li>Thanks to <a href="http://twitter.com/orian" target="_blank">@orian</a> for being so selfless. I&#8217;m out</li>
</ul>
<h3>Order from Chaos &#8211; Future of the Web &#8211; Aza Raskin, <a href="http://mozilla.org">Mozilla</a></h3>
<ul>
<li>Rule #1 for running a conference: make sure speakers can show the slides they spent weeks working on</li>
<li>Aza Raskin of Mozilla is on the stage talking about &#8220;chaordic&#8221; nature of open source</li>
<li>Aza proving that it&#8217;s very difficult for us to talk about people without personalizing them &#8212; so why do computers dehumanize us?</li>
<li><a href="http://twitter.com/azaaza" target="_blank">@azaaza</a> says we need to stop thinking of things as technical problems and start thinking about them as people problems</li>
<li>&#8220;IM is people with the web tacked on. The browser is the web with people tacked on.&#8221; &#8212; <a href="http://twitter.com/azaaza" target="_blank">@azaaza</a></li>
<li>Since the presentation is broken at FOWA, <a href="http://twitter.com/azaaza" target="_blank">@azaaza</a> isn&#8217;t able to demo Ubiquity. Check it out here: <a href="http://is.gd/1Wns" target="_blank">http://is.gd/1Wns</a></li>
<li>The concept of Ubiquity: web content is disconnected, and *you* have to go to it. Instead what if everything came to you?</li>
</ul>
<h3>Facebook Connect &#8211; Dave Morin, <a href="http://facebook.com">Facebook</a></h3>
<ul>
<li>Dave Morin <a href="http://twitter.com/davemorrin" target="_blank">@davemorrin</a> from Facebook is up now.</li>
<li><a href="http://twitter.com/davemorrin" target="_blank">@davemorrin</a> talking about Facebook connect. &#8220;Web isn&#8217;t about information anymore, it&#8217;s about people.&#8221; Wasn&#8217;t it always?</li>
<li>Facebook Connect is the first step in enabling everyone on the web to break down walls between applications and around Facebook</li>
<li>Facebook Connect: identity, friends and feed</li>
<li>Why is a Facebook Connect pitch part of the *Future* of Web Apps? Facebook Connect is in the present. What&#8217;s next?</li>
</ul>
<h3>How to achieve tech team nirvana &#8211; Joel Spolsky, <a href="http://fogcreek.com">Fog Creek</a></h3>
<ul>
<li>Joel Spolsky <a href="http://twitter.com/spolsky" target="_blank">@spolsky</a> is now on stage talking about &#8220;How to achieve team nirvana&#8221; <a href="http://www.joelonsoftware.com/" target="_blank">http://www.joelonsoftware.com/</a></li>
<li><a href="http://twitter.com/spolsky" target="_blank">@spolsky</a> just showed this hilarious Best Buy image making fun of Circuit City: <a href="http://is.gd/kI7R" target="_blank">http://is.gd/kI7R</a></li>
<li>&#8220;Stop making social networks. They&#8217;ve all been made. There&#8217;s only going to be one micro-blogging platform: Twitter&#8221; &#8212; <a href="http://twitter.com/spolsky" target="_blank">@spolsky</a></li>
<li><a href="http://twitter.com/spolsky" target="_blank">@spolsky</a> is showing off his very cool Fog Creek offices <a href="http://fogcreek.com" target="_blank">http://fogcreek.com</a> with private offices for developers to concentrate</li>
<li><a href="http://twitter.com/spolsky" target="_blank">@spolsky</a> showing pic of the Mahalo office, all open desks. &#8220;If you ever happen to get in the zone, you&#8217;ll quickly be taken out of it&#8221;</li>
<li>Mahalo offices: <a href="http://is.gd/kIfV" target="_blank">http://is.gd/kIfV</a></li>
<li>At Fog Creek, meetings are always scheduled for right after lunch.  Lots of snacks in the office. Showers. Flowers in the bathroom.</li>
<li><a href="http://twitter.com/spolsky" target="_blank">@spolsky</a> justifying his $849 Aeron chairs for each developer by showing that they&#8217;re only $1.63 per dev per week cuz they last 10 yrs</li>
<li>Breaking bread together every day is critical for team dynamic. Daily team meal keeps them all motivated, connected &#8212; <a href="http://twitter.com/spolsky" target="_blank">@spolsky</a></li>
<li>Sucks that #FOWA Miami website has already been taken down. I was using the schedule to tweet. <a href="http://twitter.com/RyanCarson" target="_blank">@RyanCarson</a> are you aware of the problem?</li>
</ul>
<h3>Dave McClure, surprise guest</h3>
<ul>
<li><a href="http://twitter.com/davemcclure" target="_blank">@davemcclure</a> is on the stage now with his AARRR presentation <a href="http://tinyurl.com/2gxq4q" target="_blank">http://tinyurl.com/2gxq4q</a></li>
<li>If you don&#8217;t want to follow my #fowa tweets, feel free to unfollow. Follow <a href="http://twitter.com/whitneyhesslive" target="_blank">@whitneyhesslive</a> to find out when I&#8217;m done so you can re-follow</li>
</ul>
<h3>Brand 2.0 &#8211; Alex Hunter, <a href="http://virgin.com">Virgin</a></h3>
<ul>
<li>Alex Hunter <a href="http://twitter.com/cubedweller" target="_blank">@cubedweller</a> from Virgin is now on the stage talking about &#8220;Brand 2.0&#8243;</li>
<li><a href="http://twitter.com/cubedweller" target="_blank">@cubedweller</a> asks the audience: &#8220;How are you going to get us [consumers] to love you [brand]?&#8221;</li>
<li><a href="http://twitter.com/cubedweller" target="_blank">@cubedweller</a> just showed the &#8220;JUMP! You Fuckers&#8221; sign outside the NYSE <a href="http://is.gd/kIuJ" target="_blank">http://is.gd/kIuJ</a></li>
<li><a href="http://twitter.com/cubedweller" target="_blank">@cubedweller</a> says about our generation: &#8220;We&#8217;ve all been fitted with bullshit detectors.&#8221; We know when we&#8217;re being marketed to</li>
<li><a href="http://twitter.com/cubedweller" target="_blank">@cubedweller</a> is demo&#8217;ing new Virgin.com feature to the public for the very first time. It&#8217;s essentially a community reputation system</li>
<li><a href="http://twitter.com/cubedweller" target="_blank">@cubedweller</a> just gave a huge shout out to <a href="http://rokkan.com," target="_blank">http://rokkan.com,</a> the agency who helped develop this upgrade to Virgin.com</li>
</ul>
<h3>Ryan Carson interviews Joel Spolsky and Jason Fried</h3>
<ul>
<li><a href="http://twitter.com/spolsky" target="_blank">@spolsky</a> &amp; <a href="http://twitter.com/jasonfried" target="_blank">@jasonfried</a> on the stage w <a href="http://twitter.com/ryancarson" target="_blank">@ryancarson</a>, but I&#8217;m not finding the Qs particularly probing. Wish I could interview these guys</li>
<li>Really disappointed that there weren&#8217;t any user experience practitioners on the presenter lineup at FOWA today. We cannot be ignored!</li>
</ul>
<h3>Aza Raskin back to demo Ubiquity</h3>
<ul>
<li><a href="http://twitter.com/azaaza" target="_blank">@azaaza</a> finally giving his demo of Ubiquity <a href="http://tinyurl.com/5lf7n7" target="_blank">http://tinyurl.com/5lf7n7</a> Looks pretty damn sweet!</li>
</ul>
<h3>Gary Vaynerchuk, <a href="http://tv.winelibrary.com">Wine Library TV</a></h3>
<ul>
<li>&#8220;Most people in business are thin-skinned, have no passion for what they do and are in it for the money&#8221; &#8212; <a href="http://twitter.com/garyvee" target="_blank">@garyvee</a>. Dead on</li>
<li><a href="http://twitter.com/garyvee" target="_blank">@garyvee</a> says that the sucky people are going to lose jobs and people with real skills are going to flourish = &#8220;market correction&#8221;</li>
<li>&#8220;Go back to your hotel room, look in the mirror and ask yourself, &#8216;Why am I at this company that sucks straight shit?&#8217;&#8221; &#8212; <a href="http://twitter.com/garyvee" target="_blank">@garyvee</a></li>
<li>&#8220;If you don&#8217;t know where you want to end up, you&#8217;re broken.&#8221; &#8212; <a href="http://twitter.com/garyvee" target="_blank">@garyvee</a></li>
<li><a href="http://twitter.com/garyvee" target="_blank">@garyvee</a> says he needs to hustle more. He&#8217;s doing too many speaking gigs and videos, and neglecting other projects</li>
<li>&#8220;Everyone needs to stop crying, stop worrying, and [do something].&#8221; Stop talking about failure. Who&#8217;s the judge?</li>
<li>That&#8217;s all folks. I&#8217;m done live-Twittering from the Future of Web Apps in Miami. Thanks for listening!</li>
</ul>
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		<title>Who coined the term &#8220;wireframes&#8221;?</title>
		<link>http://whitneyhess.com/blog/2008/11/02/who-coined-the-term-wireframes/</link>
		<comments>http://whitneyhess.com/blog/2008/11/02/who-coined-the-term-wireframes/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 17:17:38 +0000</pubDate>
		<dc:creator>whitney</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[E-mails]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Methodology]]></category>

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		<description><![CDATA[Wireframes, wireframes, wireframes. It&#8217;s one of the those &#8220;insider&#8221; terms that gets thrown around the user experience design community all the time. We go to great lengths to explain what they are &#8212; to our colleagues, our clients, and our friends (&#8220;What exactly do you do again?&#8221;). [Dan Brown's explanation on Boxes and Arrows; Sarah [...]]]></description>
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<p>Wireframes, wireframes, wireframes. It&#8217;s one of the those &#8220;insider&#8221; terms that gets thrown around the user experience design community all the time. We go to great lengths to explain what they are &#8212; to our colleagues, our clients, and our friends (&#8220;What exactly do you do again?&#8221;). [<a href="http://www.greenonions.com/">Dan Brown</a>'s explanation on <a href="http://boxesandarrows.com/view/where_the_wireframes_are_special_deliverable_3">Boxes and Arrows</a>; <a href="http://www.sourjayne.com/uxblog/?p=38">Sarah Harrison</a>; <a href="http://www.boagworld.com/usability/quick_and_dirty_wireframes/">Paul Boag</a>]</p>
<p>But why do we use the term in the first place?</p>
<p>About a month ago, I tweeted that I was working on some wireframes:<br />
<img src="http://img.skitch.com/20081102-gtcs3xx7naseyexaa51gdnggbg.jpg" class="center"></p>
<p>And then I got this response from Matthew Van Horn, whom I had met a few days prior at a dinner for <a href="http://nwcny.com/">New Work City</a>:<br />
<img src="http://img.skitch.com/20081102-bfeanyu3xnn8ukkhhhikx2gec6.jpg" class="center"></p>
<p>Matt later sent me an e-mail expounding on the term.</p>
<blockquote><p>Whitney,</p>
<p>I seriously think I coined that term, but I am not 100% sure. In 1993-94 I was working with a group (Snickelways Interactive) that was transitioning from interactive television to web e-commerce. While we were doing ITV, I was doing some 3d animation and rendering for them. In early 1994 as the web work started taking off, I began pushing the idea of designing the structure of the page separately from the look &#038; feel. I described this to my coworkers as analogous to a <a href="http://en.wikipedia.org/wiki/Wire_frame_model">wireframe model</a> which shows the basic shape, but no shading/color/texture. The name stuck, within our company at least. I know at least a few designers who first used the term (to refer to web mockups) at Snickelways and later went to work for shops like Razorfish, Scient and Sapient, etc.</p>
<p>So I like to think I coined the term, but any documentary evidence is long gone with my old hard drives. It&#8217;s possible several people began using it simultaneously, but I don&#8217;t remember seeing it in use as early as I remember using it.</p>
<p>Coincidentally all of this took place a block away from where I met you, at 180 Varick St.</p>
<p>&#8211; Matt</p>
</blockquote>
<p>After talking to him again last night at the New Work City opening party, I thought I&#8217;d help Matt get some corroborating evidence. Or perhaps some dissenters. Do you think <b>you</b> actually coined the term? Got any proof? Let me know about it in the comments!</p>
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		<title>Developing a Website</title>
		<link>http://whitneyhess.com/blog/2008/03/17/developing-a-website/</link>
		<comments>http://whitneyhess.com/blog/2008/03/17/developing-a-website/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 21:39:52 +0000</pubDate>
		<dc:creator>whitney</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Pain]]></category>

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		<description><![CDATA[I am a designer and not a developer, but every now and then I like to tinker with code &#8212; you know, just to prove that I made the right career choice. I started out as a computer science major after all. Sometimes when I get a side job to design a website, I end [...]]]></description>
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<p>I am a designer and not a developer, but every now and then I like to tinker with code &#8212; you know, just to prove that I made the right career choice. I started out as a computer science major after all. Sometimes when I get a side job to design a website, I end up building it myself. Primarily I do it to save money, but I also think it&#8217;ll be fun and easy. I usually curse myself for it later.</p>
<p>About a year ago at my full-time job, I volunteered to work on the website for an organization we&#8217;re supporting through our corporate philanthropy program. We threw up something quick last May using a WordPress template, and since October of last year have been working on a legitimate redesign.</p>
<p>I drew the wireframes while Liya, another designer on my team, did the visual design. That should have been enough, but no, I offered to put the site together in my spare time. I was feeling charitable.</p>
<p>At first I pieced it together pretty quickly. Liya was surprised by my speed and I played it off like it was nothing &#8212; yeah, HTML and CSS are easy. But while it only took a few hours to get 70% of it done, it&#8217;s taken four weekends to get the last 30% right. And I still don&#8217;t even think I&#8217;m there.</p>
<p>The real time-suck was the work involved in making the website cross-browser compatible. Because the site is for an organization that supports orphans of the Rwandan genocide, I wanted to ensure that it could be accessed on machines that aren&#8217;t exactly modern. Anyone who has done this work knows what a pain in the ass it is, and I&#8217;m reminded now of why I gave up CS all those years ago: hours of mindlessly hunting for a semi-colon out of place. In this case, it was a couple extra pixels of padding between divs that made one of them drop half-way down the page. The newer browsers accommodated for it, but the site was a mess in IE6 and it had to be fixed&#8230;I had to fix it.</p>
<p>Last night after much trial and error and some help from a few Twitter friends, I finally got it to work. As I put my head down on the pillow, feeling oddly satisfied and pleased with myself, yet simultaneously annoyed about having wasted all that time, I had a revelation. I jumped out of bed and drew it on a post-it note. And now I share it with you.</p>
<p><img src="http://www.whitneyhess.com/images/post-its/website_dev_post-it.jpg" class="center" /></p>
<p>Have other people experienced this? Does it get easier after your hundredth website or should I just plan to send it out from now on?</p>
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