One of the first things I ask prospective clients is to specify their target audiences. Nine times out of ten they’re sure to respond, “We want to appeal to everyone!” I give the same response to them all: Try to make your product for everyone and you’ll appeal to no one. If a company doesn’t [...]
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Whitney Hess is an independent management consultant and user experience strategist in New York City. She believes empathy builds empires.
Client inquiries: inquiries@whitneyhess.com
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