The "My Life, My Card" Card Finder is the groundbreaking Flash app that allows users to browse through credit and charge cards across all issuers of American Express-branded cards.

I played an integral role in developing the user flow, information design and usability testing throughout the 15-month span from concept to launch. The user research that I advocated for and helped to plan with an independent researcher confirmed our hypothesis that customers look for cards based on financial features (no annual fee, low APR) and rewards offerings (airline miles, cash back).

The team had the great opportunity to present our work to the highest executives at American Express, including CEO Ken Chenault (to whom I presented our wireframes and Flash prototype). The site is considered so innovative that American Express has pursued a patent on it, and I have been named one of the inventors.