My Wishlist is the "My life, My card" promotion in which American Express Cardmembers get the chance to buy cool and coveted items at prices far below retail value (one of the items was a Range Rover Sport for $5,000).
I partnered with two art directors to redesign the interface for the 2005 winter promotion to accommodate new business requirements while maintaining the integrity of the previous promotions. The results were staggering: on its first day live, the site had 1,314,528 visits (compared to 904,691 visits for the high in 2004). Average Time on Site: 10 min 28 sec (2004: 2 min 54 sec). Total Tracked Actions: 42,374,027 (2004: 3,094,638).
The temporal specifications that I documented for this project, the first of their kind, were highly praised internally and were later used to develop the Temporal Specifications Implementer's Guide for the department.
|
